OOTD is a vegan beauty brand that focuses on clean beauty with a theme of clear skin science. With a target audience of global consumers, OOTD has successfully entered the US market by emphasizing fresh and differentiated ingredients and specialized product lines such as eye serums.

The brand has achieved rapid revenue growth in major retail outlets in the US and is expanding its presence as a beloved brand in international markets by launching products in top-selling categories such as sheet masks, serums, and cleansing packs.