This brand is a vibrant and sustainable beauty brand that stands out with its unique designs and playful use

of colours. It operates as a subsidiary of "It's Skin", a well-known company that is renowned for its

high-quality in-house manufactured products.

The brand's primary focus is on vegan-based ingredients and cruelty-free practices, making it an ideal fit for

global customerʼs requirements. It exudes a touch of Western influence in its content and overall presentation.

With a strong commitment to organic and eco-friendly skincare, this brand gains support from genuine customer

reviews, solidifying its core beliefs. Its success has led to partnerships with prestigious retailers such

as Sephora Korea and Olive Young in Korea, positioning it as the next big player in the K-beauty industry.