For over 20 years, the brand's owner has been operating professional salons in Korea and has leveraged this expertise to create a comprehensive haircare brand. The brand's design aesthetic is characterized by vibrant colours and an energetic vibe, while maintaining a high level of quality at an affordable price point.

With a wide range of haircare products available, including shampoos, treatments, and essence oils, this brand is well-equipped to meet the diverse needs of customers in the Southeast Asian market. Whether it's addressing specific hair concerns or providing general care, the brand offers a variety of options to satisfy different customer preferences.